Bleach London No Bleach Bleach is a persulfate-free high lift tint (permanent dye) that can take hair up to five shades lighter.

It's a great alternative for anyone who doesn't need the strong lifting power of a bleach.

Use it on light brown or dark blonde hair for a warm blonde base pr on darker browns for a rich coppery tone.

The best way to check the colour your hair will go and how it'll feel after using No Bleach Bleach is with a strand test.

You must to a skin sensitivity test before using the product.

1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (40 vol | 12%) 1 x sachet of Reincarnation Mask 15ml 1 x pairs of plastic gloves

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.